Templates
Approved messages your team can actually reuse
Draft templates, sync them with Meta and keep the approved versions your team sends in campaigns and conversations.
- Local drafts
- Meta sync
- Media headers
- Status and quality events
Interactive product preview · demo data
Template capabilities
Control the message before it reaches the customer
Templates are part of the product, not a hidden Meta screen that only one person understands.
Draft locally
Prepare the template and its components before submitting to Meta.
Sync with Meta
Create, update, delete and synchronize template records.
Media headers
Upload sample media and send image, video or document headers.
Variables and buttons
Use body variables, quick-reply buttons and interactive components.
Quality events
Track approval status, quality updates and template events.
Safe sends
Only approved templates are available for business-initiated campaigns.
Approval workflow
Draft, approve, then send
Meta reviews templates before they can be used for business-initiated messages. A clear workflow reduces rejected submissions and accidental sends.
- Keep local drafts separate from submitted templates
- Review components and sample content before submission
- Use only approved templates in campaigns
- Watch status and quality events after approval
Interactive preview · demo data
Template flow
A practical template lifecycle
Keep the copy, media and approval state aligned with what the team sends.
Prepare the content
Write the message, choose the category and add the components.
Submit to Meta
Create or update the template through the connected WhatsApp account.
Send with confidence
Use the approved template in a campaign, inbox reply or automation.
Why do I need message templates?
WhatsApp requires approved templates for business-initiated messages outside an open customer service window. Templates keep the content consistent and reviewable.
How long does Meta approval take?
Approval time is controlled by Meta and can vary. The product exposes the template status so the team can see when a template is approved, rejected or paused.
Can I send media in a template?
Yes, for supported header formats. Sample media can be uploaded, and a media header can be configured for campaigns.
What happens if a template quality changes?
Template status and quality events from Meta are recorded and surfaced in the workspace so the team can react.
Next step
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