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Automations

Automate the repeatable. Keep the human moments.

Build a visual WhatsApp flow for the questions, handoffs and follow-ups your team repeats every day. Publish it with confidence and keep a version history.

  • Visual graph builder
  • Versioned publishing
  • Reply matching
  • Execution history

Interactive product preview · demo data

Automation capabilities

A flow you can explain and audit

Automations are company-owned and versioned. The team can see what changed, what is published and how a conversation moved through it.

Visual graph

Start from a trigger, add action nodes and connect the paths that matter.

Versioning

Keep draft, published and archived versions instead of editing a live flow in place.

Reply matching

Advance conversations using reply conditions and priority ordering.

Template actions

Send approved templates with mapped variables from inside the flow.

Assignment actions

Route a conversation to a teammate or an AI employee when a human is needed.

Execution history

Review waiting, completed, cancelled, timed-out and failed executions with event details.

Built for change

Edit the draft, publish the version

Live flows should not change under a customer conversation. Versioning keeps the published definition stable while the team prepares the next iteration.

  • Draft, published and archived versions
  • Validation before publishing
  • Pause and resume without deleting history
  • AI can prepare a draft for human review
See how automations work

Interactive preview · demo data

Build a flow

Three steps to a reliable automation

Start with one repeated question or handoff, prove it works, then expand.

01

Choose the trigger

Start from an inbound message or a campaign reply.

02

Add the actions

Send a template, ask a follow-up, assign a teammate or hand off to AI.

03

Publish and watch

Validate the graph, publish the version and review executions.

Questions

Automation questions

Still unsure? Talk to the team about your workflow.

Do I need to know how to code?

No. The automation builder is visual. You connect nodes and configure reply conditions, templates and assignment actions.

Can an automation send messages automatically?

Yes, when the automation is published and its trigger matches an inbound conversation. Business-initiated messages still use approved templates.

What happens if two automations match?

Automations have priority ordering. The engine evaluates matching flows and advances the conversation according to the configured rules.

Can I test an automation before publishing?

You can keep changes in a draft version, validate the graph and simulate the workspace AI planning flow. Publishing is a separate, deliberate action.

Next step

Ready to run WhatsApp properly?

Bring the inbox, campaigns, automations, leads and AI into one company-scoped workspace.