Campaigns
Reach more customers without losing control
Plan a campaign, import an opted-in audience, map approved template variables and follow delivery down to the recipient.
- CSV and XLSX import
- Approved templates
- Scheduling
- Recipient-level tracking
Interactive product preview · demo data
Campaign capabilities
From list to delivery report
A campaign is more than a send button. Control the audience, the message, the timing and what happens when something fails.
Recipient import
Upload CSV or XLSX files, detect columns and map phone and name fields.
Template variables
Map body and header variables to columns and preview before sending.
Scheduling
Send now or schedule in the workspace timezone with quiet-hours support.
Delivery tracking
Follow accepted, sent, delivered, read and failed recipient states.
Safe retries
Pause, resume, cancel or retry only failures that are safe to retry.
Consent controls
Confirm opt-in, apply suppression lists and set frequency caps.
Quality over volume
Bulk messaging works best when it is expected
WhatsApp is personal. Campaigns perform when the audience opted in, the template is relevant and the frequency is respectful.
- Business-initiated messages use approved templates
- Suppression records prevent disallowed recipients
- Quiet hours and frequency caps reduce fatigue
- Recipient statuses make failures visible and actionable
Interactive preview · demo data
Campaign flow
Four steps from draft to report
The workflow is deliberately staged so mistakes are caught before a send.
Create the draft
Name the campaign, choose a sender and optionally assign an owner.
Import and validate
Upload recipients and review invalid, duplicate and suppressed rows.
Map the template
Select an approved template and map variables and media.
Review and send
Validate, send a test, then schedule or queue the campaign.
Is bulk WhatsApp messaging allowed?
Business-initiated messaging is allowed through the official WhatsApp Business Cloud API when you use approved templates, have a valid legal basis and follow Meta policies. Unofficial senders and purchased lists are risky and can get numbers restricted.
Can I send the same template to thousands of contacts?
Yes, through a campaign using approved templates and an opted-in recipient list. The platform validates recipients and tracks delivery per person.
What happens if some recipients fail?
Each recipient has its own status and error context. Temporary failures can be retried when they are safe to retry, and the campaign report exposes the rest.
Can I schedule a campaign for later?
Yes. Scheduling supports a workspace timezone, quiet hours and a visible scheduled state before the campaign starts.
Does the platform charge for WhatsApp messages?
Meta charges for WhatsApp conversation categories separately from any platform fee. Review the official Meta pricing documentation before budgeting a campaign.
Next step
Ready to run WhatsApp properly?
Bring the inbox, campaigns, automations, leads and AI into one company-scoped workspace.