Comparison
WhatsApp CRM vs WATI
WATI is an established WhatsApp team inbox and automation platform. WhatsApp CRM differentiates with company-scoped tenancy, versioned automations and AI employees grounded in your business context.
At a glance
- Inbox and automation
- Company-scoped RBAC
- Grounded AI employees
- Multi-workspace support
Capability table
A practical side-by-side
A high-level view based on public information reviewed in October 2026.
| Capability | WhatsApp CRM | WATI |
|---|---|---|
| Shared team inbox | Yes | Yes |
| Broadcast campaigns | Yes | Yes |
| Approved template workflow | Yes | Yes |
| Visual automation builder | Yes | Yes |
| Lead management | Yes | Yes |
| AI grounded in company knowledge | Yes | Varies |
| Company-scoped roles and permissions | Yes | Varies |
| Multi-workspace switching | Yes | Varies |
| Public API and app integrations | Roadmap | Yes |
| Embedded WhatsApp signup / BSP | No | Yes |
| Commerce and catalog workflows | No | Yes |
| Mobile app | No | Yes |
Public capabilities change. Verify current plans, limits and BSP status directly with WATI before purchase.
Where we are different
Built around company boundaries
- Company-scoped roles and permissions are enforced in the service layer, not just hidden in the UI.
- Automation drafts are separate from published versions, with execution history.
- AI employees use company offerings, information and policies, and can request a human handoff.
- Agencies can switch between company workspaces without mixing data.
Where WATI may fit better
If you need a widely adopted inbox and automation stack with a mature public API, embedded signup, commerce features and a mobile app, WATI may be the more complete out-of-the-box choice. Our roadmap is intentionally narrower and more CRM-focused.
Migration
Keep the process controlled
Use exports, a small test segment and a clear consent record before moving a production audience.
- Export contacts and consent evidence
- Import audiences through campaign CSV mapping
- Recreate approved templates in Meta
- Run a pilot with one team and one use case
Interactive preview · demo data
Does WhatsApp CRM have the same integrations as WATI?
No. WATI has a broader set of public integrations today. Our public API and common no-code connectors are on the roadmap, not live features.
Is the inbox comparable?
Both provide a shared team inbox. WhatsApp CRM focuses on assignment, contact context, intent labels, lead follow-through and company-scoped permissions.
Can I use multiple companies?
Yes. The workspace supports multiple company memberships and switching between active companies.
Next step
Ready to run WhatsApp properly?
Bring the inbox, campaigns, automations, leads and AI into one company-scoped workspace.